Software designed for the user, built for results.

Our User Experience practice reaches across industries, serving healthcare, banking, real estate, manufacturing, and other industries.

What is User Experience? User Experience describes the level of ease with which people can employ a tool to accomplish a goal.

Usable objects and systems are designed around how people can, want, or need to work, rather than forcing the users to change how they work to accommodate the system.

PointClear Solutions conducts research to help clients better understand their audiences, and translates those findings into informed designs. We build software products people love to use.

Hear more about User Experience and PointClear's User Experience Practice in Lee Farabaugh's Podcast.

User Experience + Business

"User Experience goals are business goals. Web sites that are hard to use frustrate customers, forfeit revenue, and erode brands." (Forrester Research)

Incorporating user research, user-centered design, and evaluation with real users increases the value of a software/web product:

  • Increased sales and customer satisfaction
  • Increased productivity for users
  • Positive user experience
  • Increased interaction (sales, ad impressions, etc.)
  • Reduced development and maintenance costs
  • Reduced training and documentation costs
  • Increase in competitive edge and notice in media