I want a Dyson and I don’t even vacuum
Wednesday, April 23rd, 2008 by LeeMy friend Ike on Twitter just now pointed out a blog entry about the new rollerball design of the Dyson vacuum cleaner, and the fact that a PR person from Dyson commented on the entry. It reminded me that upon seeing the commercial the other night, I let out a huge gasp (akin to the gasp precipitated by the MacBook Air commercial). “Oh, I want one of those!” I said. My husband replied, “But you don’t vacuum.” Good point, but I still want one.
Just so you don’t think my house is terminally filthy, I do have the luxury of paying someone to clean it (the result of some fuzzy logic on my part about how it saves us money). Anyway, the house is spotless and he doesn’t argue! But before I had this luxury, I toted my canister vacuum up and down stairs, tripped over it, knocked it over, and generally cursed at it, even though it did a great job and I do appreciate its engineering. (It’s an Electrolux, same as Mom had).
The point of the blog post, and why I gasped upon seeing the Dyson, is this:
Another great example is the TV spot for the new Dyson Ball vacuum where James Dyson demonstrates the “steering” problem with conventional vacuum cleaners due to their being on four wheels that are only able to roll forwards and backwards and then showing his solution, putting the vacuum cleaner on a ball so it can pivot on a dime.
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As for the Dyson example, they’re taking the entire experience of using their vacuums very seriously - always looking for ways to improve and rethink them and then actually doing something with what they learn. How is it working for them? They’ve been cleaning house on the competition for some time now. (Bad pun intended.)
Good design wins because it takes user experience into account and acts on real research into user habits, preferences, and desires.
If my husband ever figures out that my logic isn’t quite so spot-on, I’m buying a Dyson. Although, that will cost more than the cleaning service.