Last night, I received an email from Google anoucning the new release of the Google Analytics interface. I finally got around to checking it out this evening. Whatever I say can’t really do it justice; instead, here is a screenshot (click the thumbnail for the full-size image):

It is a truly a wonder of information architecture. There are some fairly sophisticated metrics here and the presentation makes it easy to draw reasonable conclustions from a dizzying amount of data even for those who aren’t wizards of statistical mechanics. Remarkable.
While digging through the various reports for www.pointclearsolutions.com, I came across something that caught my eye (click to zoom):

This is a ‘keywords’ report, and it indicates the keywords that were used in searches when visitors arrived at our site via the various search engines (Google, Yahoo, MSN, Microsoft Live, etc.). Naturally, one wonders, why would folks interested in stopping air pollution be arriving at our site? Stopping air pollution is a noble goal, certainty–but it is hard to understand what we at PCS would have to do with it (other than contributing to it, perhaps).
So, I tried searching for ‘how to stop air pollution’ on Google. And there we are! The 10th ranked page under the topic of ‘how to stop air pollution’! (Click to zoom.)

Try the search yourself (you may not find the link on page 1, as the results are dynamic depending on how Google’s Skynet is feeling at that moment):
Search Google for How to Stop Air Pollution
Now, as you will notice, this search result actually links to Lee’s ‘Stop Air Pollution, Listen to Bluegrass’ blog entry from last month. This single blog entry led to 13 unique visits to the PointClear site. What a wonderful example of an unexpected consequence! Google Serendipity.
Update: the 13 visits had a 100% bounce rate, meaning the users didn’t ’stay’ on our site and visit other pages. Presumably, listening to bluegrass is not the solution they were seeking (pity!). Still, these are 13 visitors we wouldn’t have had otherwise.